Real data on ideal word counts for blog posts, landing pages, product pages, meta descriptions and social media.
Blog posts
Top-ranking blog posts average 1,400–2,000 words in 2025. Length is a symptom, not a cause — write until the topic is covered.
Landing pages
Conversion-focused landing pages work best between 400–800 words.
Meta descriptions
Aim for 150–160 characters. Google truncates longer descriptions.
Title tags
Keep under 60 characters. Front-load the most important keyword.
Social captions
Instagram: first 125 chars matter. LinkedIn: 210 chars visible. X: 280 chars total.
Count yours
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